Charmed, I’m Sure: The Art of Styling Bag Charms
- golddustdiary
- Jul 20
- 2 min read
As the owner of neutral bags, bag charms elevate your purse and outfit. If you are unaware, bag charms can be anything: a necklace, ribbon, or a designated charm. Bag charms add a touch of personality to your look. Charms have graced the runway over the past couple of years with Miu Miu, Loewe, and Coach. Following these collections on the internet, people started 'Jane Birkifying' their bags. As in adding ribbons, bracelets, and many other things. To try to emulate Jane Birkin's iconic Birkin bag, which just sold for 10 million dollars. But the point of bag charms is that they are unique to you. They should be collected over time, not made in a drunken Amazon Prime purchase. They lose their unique factor when people overconsume.
Some bags have been designed specifically for bag charms. The Coach Brooklyn bag has two rings, one on the outside and one on the inside. Additionally, the Kate Spade 454 has a hanging hook on the side of the bag. Making it easy to attach and detach new charms. If you want to add a little pazza to your bag, try raiding your jewelry box. You don't have to spend $100 on charms; you can DIY them at home. People have taken to TikTok to try to recreate Miu Miu's 2024 paracord bag charm. But with all that in mind, and if you wanted to splurge, here are some of Gold Dust Diaries' favorites!
Kate Spade has really elevated their bag charm game. The bouquet has to be our favorite with the cross word 'paper'. Perfect for a white of black handbag to add a pop of color.
Now Coach in recent years have been the go to retailer for bag charms. But each drop they step up their game. The wrap around chain is perfect for the handles of your bag or across. Now your work tote has its own charm necklace!
In London we had to stop at the Jellycat store in Selfridges, and we are in love the their charms. Especially for more flat sided bags like the Kate Spade 454 bag the Smudge Bear is perfect. Since it will gently lay and mend into the bag.
We have been obsessed with the Loewe charms especially after Harry Styles was seen with it on his gym bag! These ones are great for your carryall, work totes, and weekenders. Its lighter and longer than the traditional charm.
This one is for all my perfume girlies! A mini charm for your mini Celine perfume, so cute! You can even diy your own solid perfume bag charm, be careful in these hot summer months so nothing melts.
Bag charms are so personal since nobody has your taste and style. You may have the same purse but everyone can put their own spin on it!
Post your decorated bags on instagram and tag @golddustdiary!






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